What Branding tricks are you planning?

Analysis of vast quantities of data has many valid answers. Online searchers like e-commerce sites, shopping for dresses and shoes, for instance, generate ample data that reveals likes and preferences. How many minutes did they spend out there? What did they buy? Age groups? Products sold? Analytics tools measure a lot and that aids research. Data drives the decisions like evidence in court cases. Study the market and competition. Develop strategies accordingly.

Customers need enhanced experiences whether online or at the local shopping mall. No wonder some physical shops look like fairy tales and vivid dreams, according to the theme. Refine the approach with specifics and aim to stand out. Almost in each industry like hospitality or chocolate, books or garments, a market leader or two exist. It is not really impossible to reach such a level. Even if you cannot be a mountain, be a hill.

Some leading companies have nothing more than a monochrome little logo and a single word like MASTERCARD. The visibility materials contain only blank space. Why not make it a little more interesting, perhaps with the use of gradients. Layers of 3D gradients along with animations stand out in the memory. Colors accentuate the vibrant character.

Along with the website, don’t forget branding campaigns on social media where most people congregate nowadays. Extensive campaigns require a dedicated manager who knows the online intricacies. Which few among the numerous social media channels would be most effective? In addition, perhaps digital signage, and print and television campaigns are needed. It is all about dimensions and budgets.

Don’t get too contemporary! Remember the good old days of fifty years ago. What was the lifestyle like? Revive the retro thoughts for the old times’ sake. How have places transformed? We have real examples all around us. Comparing past and present comes up with lively thoughts and feelings.

Earn great appreciation for trying to help the planet. Greener products are welcomed with open arms. Lush cosmetics uses natural materials completely. They avoid plastics by selling solid shampoo.

Digital technology made many things possible. Mutual give and take via charts and animations work splendidly to involve users. Surveys and quizzes often receive a fair response. Make the users do something and feel good.

Touch hearts and souls and spread a bit of cheer with promises of plenty of bliss. Plan the campaigns and select the branding methods as if trying them on humans rather than the machines we imagine ourselves to be. Simple approaches work fine but need to be supported by intensive research.